How to analyse and measure the performance of a website?

Whether you are a professional or an amateur, you certainly know the importance of having a website for a company. Since the Internet is becoming the most used communication tool, being well and truly present on it is the best way of attracting customers. However, creating an online platform is not enough to succeed. With the competition and the demands of search engines, you must know how to optimise the visibility and performance of your website pages. So what are the performance indicators of a website?

Analysing the audience

3 indicators help you find out more about the behaviour of your page's visitors. First of all, you should analyse the number of sessions, these being the period during which the prospect remains active on the website. Remember that Google counts 30 minutes for each session. If a user returns to your platform during these 30 minutes, Google will consider this as a single session. Then you should measure the bounce rate. This is an indicator that calculates the percentage of visitors who after having visited your page, have not consulted further pages. And finally, consider determining how long each visitor spends on your platform. To come to grips with the act of analysing the audience, learn more about Kameleoon's A/B testing platform.

Study the distribution of traffic sources

Also known as "acquisition", the distribution of traffic sources allows you to understand the path of visitors before they arrive on your website. Remember that they can do this in several ways and one of them is search engine optimization or SEO. This means that prospects come to your page after typing specific keywords on Google. It may also happen through direct entry, i.e. the visitor directly typed in the address or URL of your page. Or they may have come across your platform through social networks and referral websites, clicking on links that lead immediately to yours.

Using a performance analysis tool

To save time, consider using a website performance analysis tool. Indeed, you have a lot of choices on the market: Google Analytics, Google Search Console, etc. Choose one that is smooth and easy to use. Also, go for a piece of software that helps you perform several tasks at the same time. With a good tool, you can measure your audience, your acquisition and more. This option also spares you the hustle of calling in a web agency or contacting an expert in the field.