MARKETING

How to analyse and measure the performance of a website?

Whether you are a professional or an amateur, you certainly know the importance of having a website for a company. Since the Internet is becoming the most used communication tool, being well and truly present on it is the best…

How to calculate the rate of change of a website?

Calculating, reading and interpreting the rate of change can be difficult if you don’t understand the right strategy. It is indeed necessary to measure the change between two values over a specific time, which can be one year, six months…